Free Webinar · 16 September 2026

Checkout to Cash: Why UK E-commerce Sellers Are Losing Sales and Slowing Down Their Own Cash Flow.

A practical 45-minute session for founders and finance leads who know payment friction is costing them, but aren't sure exactly where it's happening.

Save my spot

It's free. No pitch. Just useful.

We'll send a calendar invite and the joining link.

Does This Sound Familiar?

The Signs Your Payments Setup Is Costing You More Than You Think.

Most growing e-commerce sellers run their payments the way they set them up on day one: default settings, whichever provider was easiest at the time, and a checkout nobody's looked at since. That works until growth exposes the gaps. And the point where it starts costing real money is usually well before anyone notices.

Checkout is losing you sales you never see

Shoppers abandon before paying, and you rarely find out why.

Your money takes longer to land than you'd expect

Payouts arrive on somebody else's schedule, not yours.

Chargebacks feel like a cost of doing business

Maybe. Or maybe it's a fixable pattern nobody's looked at.

Fraud rules might be blocking your best customers

Protection that stops fraud can also quietly turn away good sales.

Every channel pays you differently

Amazon, Shopify, TikTok Shop: same underlying problem, different playbook each time.

You can't easily see where the money's actually going

Reconciling payouts against orders eats hours you don't have.

If two or three of these sound familiar, this session is for you.

Who's Running It

A Conversation with the People Who Do This Every Day.

Lewis Sweenie walks through where UK e-commerce sellers actually lose money in their payments stack, and what's realistic to fix. Ash Bennett hosts the session and runs the live Q&A.

Lewis-Sweenie

PRESENTER

Lewis Sweenie

Corporate Sales Director, Worldpay

Lewis leads corporate sales at Worldpay, working with UK businesses on how they accept, protect and move money through checkout. He spends most of his time helping growing sellers close the gap between the payments setup they have and the one that actually keeps pace with the business, from checkout conversion through to how quickly money lands in their account.

Ash

HOST

Ash Bennett

Director of Commercial Growth & Strategy, E2E

Ash works with growing UK businesses across e-commerce, recruitment, IT services, property management and beyond. He spends most of his week in conversation with founders and finance leads who are wrestling with the gap between what their business needs and what their current setup delivers. He'll be hosting the session and running the Q&A.

What You'll Walk Away With

A Clearer Picture of Where Your Money's Going, and What to Fix First.

Who This Is For

Built for UK E-commerce Sellers Doing £2m–£10m a Year.

If you sell online, through your own store, marketplaces, or both, and you're the one who ends up untangling payment problems, this session is built around the problem you're already living with.

Particularly useful if you've ever asked “why does our money take so long to land” and not got a straight answer.

Save Your Spot

Stop Losing Sales You Never See.

A 45-minute session. No sales pitch. Just a clear-eyed look at where UK e-commerce sellers lose money in their payments stack, and what to actually do about it.

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