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As eCommerce keeps expanding internationally, it’s more crucial than ever to comprehend how VAT (Value Added Tax) affects your company. Recent changes to EU VAT regulations have a direct impact on how you collect, report, and pay tax, regardless of whether you’re selling physical goods, digital goods, or through platforms like Shopify, Amazon, or Etsy.
The European Union (EU) implemented the OSS (One Stop Shop) and IOSS (Import One Stop Shop) as two essential systems to streamline VAT compliance for international commerce. These programs are intended to let online sellers manage VAT across several EU countries without having to register in each separately.
This blog will help you confidently and clearly understand VAT regulations if you’re importing low-value goods or selling to clients in the European Union (EU).
A consumption tax known as VAT (Value Added Tax) is levied on the sale of goods and services. It is usually charged to clients at the point of sale in eCommerce, particularly when cross-border transactions are involved. Companies are in charge of collecting VAT from clients and sending it to the relevant tax office.
When selling to customers (B2C) in nations where VAT is enforced, such as the European Union, internet retailers frequently have to pay VAT. The destination country determines the tax rate, and if merchants surpass local sales thresholds, they might have to register for VAT in several countries.
For a detailed look at how VAT works for UK-based eCommerce sellers, including B2B and overseas transactions, check out our comprehensive guide on eCommerce VAT in the UK: A Guide for B2C, B2B, and Overseas Sellers
Platforms such as OSS (One Stop Shop) and IOSS (Import One Stop Shop) enable vendors to report and pay VAT for several EU nations with a single registration, streamlining compliance. This makes cross-border eCommerce activities easier and eliminates the need for separate VAT registrations in every nation.
eCommerce companies must deal with VAT since they offer products or services in nations where it is required by law. Here is why it is important:
The process of registering with a nation’s tax office to enable your company to lawfully collect and pay Value Added Tax on sales is known as VAT registration.
One-Stop Shop, or OSS, is a system that streamlines VAT compliance for service providers and online retailers who sell to customers (B2C) in all EU nations.
Businesses that offer goods and some services to customers (B2C) across EU borders can find it easier to report VAT under the One Stop Shop (OSS) VAT program. You can file a single VAT return through one EU member state with OSS rather than registering for VAT in each EU nation where you conduct business.
Introduced in July 2021 with the intention to streamline VAT compliance across the EU, the EU OSS (one Stop Shop) VAT sceheme enables businesses to make corss-border sales, and file and pay for VAT through a single quarterly return – within their own country of registeration.
Let us understand with an example:
Imagine you are kind of a big-shot in handmade ceramic objects. Not only your home country – the UK, loves it, but also they are popular in France, Germany, Spain, and so more and so forth.
Now before 2021, you would have to register for VAT for each country you sold to. Your days would go dealing different tax authorities, navigating different rules, filing multiple returns and more. Thanks to OSS scheme, you just have to register for OSS in UK and the rest of VAT filing becomes streamlined for all countries.
Registering for the OSS scheme is a straightforward process and can be done online through your local tax authority in the EU country where your business is established.
An EU system known as IOSS (Import One-Stop Shop) enables vendors to gather, record, and pay VAT on low-value items (valued at €150 or less) that are imported into the EU and subsequently sold to customers. It makes VAT compliance easier by enabling companies to manage all VAT through a single interface, saving customers from unpleasant surprises or delays at customs.
A bit tough to grasp? Let us understand with an example
Meet Alex, an aspiring entrepreneur who sells phone cases under €150 to EU customers (which is around £130 for UK clients). When he shipped to Maria, a customer in Spain- she thought she just has to pay the value of €20 at checkout. Unexpectedly she was met with a startle, as the delivery company demanded extra VAT charges and customs processing fees.
Though it was not Alex’s fault, she felt misled. Such was the case before July 2021. Now after the EU introduced the Import One Stop Shop (IOSS) scheme, Maria can see the full pricing including EU VAT right on the website. Her goods are shipped faster with fewer hold-ups. As for Alex – he now has to file only one monthly VAT return. Both the sellers and customers are happy.
Criteria | OSS | IOSS |
Applies to | EU cross-border B2C sales | Low-value imports (≤ €150) from non-EU to EU customers |
VAT Collected | On intra-EU sales | At point of sale for imports |
Threshold | No threshold post-July 2021 | Goods under €150 |
VAT Return Submitted To | Home country tax authority | Country of IOSS registration |
A UK-based End-to-End (E2E) eCommerce accountant offers complete financial assistance designed especially for internet companies. We provide a full-service approach accounting that includes everything from tax compliance and bookkeeping to strategic business insights, in contrast to typical accountants. We can precisely reconcile sales, fees, refunds, and VAT because we are knowledgeable about well-known eCommerce platforms like Amazon, eBay, Shopify, Etsy, and WooCommerce. Our familiarity with integrating accounting software such as Xero, QuickBooks, and A2X guarantees automated and efficient bookkeeping procedures.
VAT and tax compliance are two important areas where our eCommerce Tax Accountant can assist in the best possible way. Whether it is VAT registration in the UK, return filing, or making sure that the Making Tax Digital (MTD) rules are followed, our eCommerce accountants ensure everything is handled accurately on time.
UK-based eCommerce companies that sell internationally must now learn about OSS, IOSS, and VAT; it is no longer a choice. Although the purpose of these tax schemes was to make cross-border compliance easier, they can easily lead to misunderstandings and expensive errors if proper guidance is not provided. You can simplify your tax procedures, stay out of trouble, and concentrate more on growing your company by having a firm understanding of how VAT operates in the UK and the EU and, where appropriate, utilising OSS and IOSS.
Considering VAT strategy as a fundamental aspect of your business will provide you with a significant advantage, regardless of whether you’re just getting started or planning to enter foreign markets. This straightforward approach to tax compliance not only helps you stay within the law but also lays the groundwork for long-term success.
The OSS (One Stop Shop) is for businesses based in the EU selling goods or digital services to customers in other EU countries. It lets them report and pay VAT in just one country, even if they sell across the EU.
The IOSS (Import One Stop Shop) is for sellers outside the EU (like in the UK or US) who sell low-value goods (under €150) to EU customers. It lets these sellers collect VAT at the time of purchase and file it through a single monthly return, avoiding delays at customs.
OSS only applies to low-value goods (under €150) that are sold directly to EU consumers. It does not apply to:
– Goods over €150
– Excise products like alcohol or tobacco
– B2B transactions (sales to businesses with a VAT number)
– OSS returns are filed every quarter (four times a year).
– IOSS returns must be filed monthly (twelve times a year).
No. IOSS is only for non-EU sellers sending low-value goods to the EU.
Yes, shipping and insurance costs are included in the €150 IOSS threshold (if charged to the customer and included in the customs value).If the total value of the order exceeds €150, IOSS cannot be used, and the customer has to pay import VAT and possible custom duties at delivery.
The E2E Accounting team combines expert accountants, legal specialists, and industry advisors to provide valuable insights into finance and compliance. With hands-on experience, we create content that informs, educates, and empowers business owners. From financial strategies to legal updates, our content serves as a reliable guide, ensuring accuracy, clarity, and a deep understanding of business challenges.
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